APA

Stanton W. J., . (1980). Fundamentos de marketing. México: McGraw-Hill.

Chicago

Stanton William J, . 1980. Fundamentos de marketing. México: McGraw-Hill.

Harvard

Stanton W. J., . (1980). Fundamentos de marketing. México: McGraw-Hill.

MLA

Stanton William J, . Fundamentos de marketing. México: McGraw-Hill. 1980.